What We Do
Line of Insight
We apply original thinking that points toward novel solutions. Every client is unique.
Every situation inimitable. There is no standard format for our services. Just as there
is no standard formula for success.

Often we work as an extension of our clients rather than as a turn-key provider:
jointly managing internal and external resources. Generally, our services fall into four
broad areas:
Situation Analysis -- Market assessment and understanding
including new research, if required
Strategy Development -- Alternative solutions including
concept validation
Marketing Planning -- Roles, responsibilities, activities,
timetables and budgets
Execution Management -- Oversight through implementation
or launch
Market Bearings
Corporate Mission
Product Development
Product Positioning
Product Introduction
Sales Force
Sales Channels
We can undertake any or all of the tasks for a specific piece of a company's
marketing such as a particular product line or target market, or apply the process to
the marketing effort as a whole. Specific marketing components our work has focused
on include:
Media Relations
Sales Promotion
Investor Relations
Corporate Comm
Direct Response
Customer Relationships